From Basic Necessity to Irresistible Temptation: How Modern Businesses Promote Their Products Like Soft Drinks

From the dawn of civilization, humans have always had basic needs: food, water, shelter, and clothing. As societies evolved, so did our needs and wants. Today, in the age of consumerism, businesses have cleverly transformed our perception of basic necessities. A prime example of this is the soft drink industry. Once considered a luxury, soft drinks are now seen as a common, everyday commodity, thanks to aggressive marketing strategies. But how exactly have modern businesses managed to promote their products like soft drinks, turning them from a basic necessity to an irresistible temptation?

The Power of Advertising

Advertising plays a crucial role in shaping consumer behavior. It creates awareness, influences preferences, and stimulates demand. Companies invest heavily in advertising to make their products desirable and to convince consumers that they are essential.

Emotional Appeal

Advertisements often use emotional appeal to connect with consumers. They associate their products with positive emotions like happiness, excitement, or nostalgia, making them more appealing. Coca-Cola’s “Open Happiness” campaign is a perfect example of this strategy.

Brand Image

Companies also build a strong brand image to differentiate their products from competitors. They create a unique identity and personality for their products, making them stand out in the market. Pepsi’s “Live for Now” campaign, which promotes the brand as youthful and adventurous, is an example of this.

Product Placement

Product placement is another effective strategy used by businesses. By placing their products in popular movies, TV shows, or music videos, they subtly promote their products and make them a part of popular culture.

Promotions and Discounts

Businesses also use promotions and discounts to attract consumers. By offering their products at a lower price or with additional benefits, they create a sense of urgency and encourage consumers to buy more.


From basic necessity to irresistible temptation, the journey of products like soft drinks is a testament to the power of marketing. Businesses have mastered the art of persuasion, turning wants into needs and luxuries into commodities. As consumers, it’s important for us to be aware of these strategies and make informed decisions.